CEN 555 NIL EXPRESS: Name, Image, and Likeness in High School and College Sports

This course explores the groundbreaking shift in the sports industry with the emergence of Name, Image, and Likeness (NIL) rights for high school and college athletes. Students will examine the legal, ethical, and practical implications of NIL, gaining insight into its impact on athletes, teams, and institutions.

Topics include the evolution of NIL policies, strategies for athlete branding, the role of social media in monetizing NIL, and the challenges of managing endorsements and partnerships. The course also addresses the responsibilities of athletes, schools, and other stakeholders in navigating this transformative landscape.

By the end of the course, students will understand how NIL is reshaping amateur athletics, preparing them to engage with this dynamic and influential aspect of sports management.