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media relations agent talking to a group of reporters with microphones and recorders

CEM551 Sports Public Relations

Time limit: 112 days
4 credits

$200 Enroll

Full course description

Sport public relations professionals serve individuals and organizations in the field by proactively seeking to build and maintain mutually beneficial relationships with key publics. Many sport organizations use public relations as a tool to establish brand awareness and identity and to promote their products and services. Others use public relations to demonstrate social responsibility. Because of these multiple functions, public relations expertise is particularly important for sport management professionals.