Full course description
This course covers the basics of sport marketing to provide students with the foundational knowledge of the competitive world of sport. Just as athletes compete on the playing field, sport marketing professionals compete in the marketplace. This course presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry. Students will learn the fundamentals, research methods, and new developments in the field of sport marketing.
Please note that all courses on our ProStudies website, including this course, are for Continuing Education Units only and will not be considered as academic credits that are transferrable to a degree program. Courses that are designated with a course code of CE-, which indicates a Continuing Education course.