Full course description
Sport public relations professionals serve individuals and organizations in the field by proactively seeking to build and maintain mutually beneficial relationships with key publics. Many sport organizations use public relations as a tool to establish brand awareness and identity and to promote their products and services. Others use public relations to demonstrate social responsibility. Because of these multiple functions, public relations expertise is particularly important for sport management professionals.
Please note that all courses on our ProStudies website, including this course, are for Continuing Education Units only and will not be considered as academic credits that are transferrable to a degree program. Courses that are designated with a course code of CE-, which indicates a Continuing Education course.